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The Girl Scouts of the United States of America are beginning to sell cookies online

BY DANIEL VALENTIN | DECEMBER 12, 2014 5:00 AM

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The Girl Scouts members have launched a new program to reach a wider audience when it comes to selling their famous cookies.

With this new initiative, patrons will be able to use an online platform called Digital Cookie, through which they buy cookies, rather than buying them door-to-door.

“This unique, digital platform allows girls to take cookie orders from customers through an online transaction designed specifically for them,” said Shelly Wells Cain, the vice president of development and marketing at the Girl Scouts of the USA.

Kelly Parisi, the Girl Scouts’ chief communications executive, said this is the first national digital platform in the history of the iconic cookie program.

“Digital Cookie is a groundbreaking new addition to the Girl Scout Cookie Program that creates a fun, safe, interactive space for girls to sell cookies,” she said.

Product sales manager Marilyn Askelson said this enhancement expands and strengthens the ways girls learn the essential five skills of goal setting, decision making, money management, people skills, and business ethics.

“[The girl scouts] have always been working with the five skills,” she said. “Kids need to know how to work online.”

Askelson said customers who buy the cookies online could either have them shipped to their home or request that their seller deliver the cookies to them in person.

She also said the girl scouts who sell online can communicate with their customers through email.

Parisi said Digital Cookie will introduce vital 21st-century lessons about online marketing, app use, and e-commerce to more than 1 million girl scouts who will be in the driver’s seat of their own digital cookie businesses.

“Digital Cookie is a game-changer for Girl Scouts, and a quantum leap forward in the evolution of the cookie program,” she said. “All in a digital space that puts an emphasis on learning, fun, and safety.”

Wells Cain, said Digital Cookie enhances the 100-year old cookie program by combining the values and lessons of door-to-door and booth sales with crucial 21st century business and entrepreneurial skills.

Wells Cain said even though the cookies are now being sold online, the girl scouts would continue to sell door-to-door as well.

“Digital Cookie allows us to continue our tradition of preparing today’s girls to be the female leaders of tomorrow,” she said.


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