Beer of the Week: Baraboo Fireworks Blue Berry Ale

BY DAN VERHILLE | JULY 11, 2013 5:00 AM

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Product of: Baraboo Brewing Company, Stevens Point, WI

Serving Style: glass
bottle to pint glass

Size: 12 fluid ounces

The Blueberry Ale is a fantastic example of well-brewed beer
that isn't getting the attention it deserves because of some questionable marketing efforts. It's quite difficult to discern what the name of the beer even is because the company has two similar yet different names and two brewing companies printed on the label, although it neglected to print
the ABV.

It turns out that Baraboo is a private label of Hy-Vee, and while it hasn't updated its online roster or developed a website that
looks like it's from this century to support its beers, it actually did a pretty decent job brewing it.

Smell: Pungent blueberry hits the nostrils as soon as you twist off the cap with a punch of hops. 3.5/5

Appearance: When poured into the glass, it appears as if it might evaporate away because it's so strongly carbonated, but the
beer stays in the glass and looks promisingly refreshing. 4/5

Taste: I was surprised by how malty the flavor was, as the sweet blueberry only appears after you've felt a short bite of the Sterling hops. Without knowing the ABV, I can't in all good conscience recommend having several, but if one chose to do so, he or she would likely find they went down with refreshing ease. 3.5/5

Hy-Vee has done a great thing getting its private brewing label started, but it really needs to follow through and support its product before and after it hits the shelves. While you may have trouble finding it in the store or online, it's worth trying if you do. 11/15

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