Sephora announced as one of three new businesses in Coral Ridge Mall

BY QUENTIN MISIAG | MAY 03, 2013 5:00 AM

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Three new stores are on their way to Coral Ridge Mall.

Sephora, Discount Tires, and Auntie Anne's Pretzels will make their grand opening at the Coralville shopping mall between July and October.

Sephora is expected to open its second Iowa town in August next to the mall's Banana Republic store. The Paris-based specialty beauty retailer carries a variety of skin-care, fragrance, and body-care products; it also operates two locations West Des Moines: the Jordan Creek Town Center and Valley West Mall.

"Sephora is a brand name that shoppers seek out," Coral Ridge General Manager Monica Nadeau said.

In a Thursday press release, Nadeau said she believes Sephora will complement the growing high-end shopping experience at the mall.

"We're excited to add Sephora to Coral Ridge and believe the addition of this specialty beauty-retail store will complement the growing high-end shopping experience within our center," Nadeau said.

Ivy Boyd, the operations manager at the Valley West location, said she was surprised to hear that the chain chose to lease in Coral Ridge Mall rather than in downtown Iowa City.

"Both [West Des Moines stores] will see an increase in competition," she said.

Scottsdale, Ariz.-based Discount Tires is targeted to open in the former Sears Auto Center space in October. It is the largest tire and wheel retailer in the United States.

Nadeau said Auntie Anne's Pretzels will open in mid-July, moving into the old Sleep Number space, next to Scheel's. Today, the company has grown to include 1,330 locations in 46 states and more than 25 countries, rolling out approximately 1.7 billion pretzels.

Several existing stores have also changed locations within the Coral Ridge Mall.

The Children's Place has moved from its former location to a new space across from Old Navy adjacent to the University of Iowa Children's Hospital Play Area.

Sleep Number has moved into a larger space across from Scheel's, allowing the retailer more room for inventory and to showcase additional beds and related merchandise.

Nadeau said no official announcement has been made on the retailer that will occupy the former Sears space. Tentative plans call for the demolition of the store to make way for a new two-story 200,000 square-foot retailer.

A 2011 Divaris Real Estate survey commissioned by Iowa City and the UI asked UI students, faculty, and staff, as well as local residents, about their retail needs.

The survey revealed the top retail venues where the three consumer groups shopped were Coral Ridge Mall at 82 percent, Coralville free-standing retail stores at 73 percent, downtown Iowa City at 71.5 percent, and the Internet at 71.4 percent.

Coral Ridge Mall opened in 1998; IT is owned and managed by Chicago-based General Growth Properties.

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