Velvet Coat opens at different location


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Another Iowa City business has expanded into a new downtown storefront.

The women’s boutique Velvet Coat opened a new Pedestrian Mall location on Monday, 118 E. College St., in the Moen Group’s Packing & Provision Co. Building. The store’s store hours will remain the same.

Developer Marc Moen said the retailer’s new space is about 25 percent larger than its former store, 105 E. College St.

“The reason for Velvet Coat's move was because it needed more space, and we were able to provide the square footage it needed in the renovated space,” he said in an email. “It was a great way to keep it downtown.  At the same time, it opened up the retail space it had occupied, and another retailer has taken that space.”

To date, Moen said well over $1.5 million has been spent on renovations of the Packing & Provision Co. Building in addition to the acquisition costs of the building.

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