|

Marketing students rate Super Bowl ads

BY KRISTEN EAST | FEBRUARY 05, 2013 5:00 AM

SocialTwist Tell-a-Friend

Students in the Graduate Marketing Association in the Tippie College of Business' M.B.A. program hosted their annual Super Bowl ad-watch party on Sunday to analyze and rate the best commercials.

The M&M’s “Love Ballad” commercial earned the top ranking among the 50 students and family members who attended the watch party at The Airliner, 22 S. Clinton. Students enjoyed the ad because a series of humorous turns “effectively held the audience’s attention,” according to a University of Iowa press release.

Students also gave positive ratings to Audi’s “Prom” ad and Taco Bell’s “Viva Young” ad.

The two least effective ads were Go Daddy’s “Perfect Match” and an ad for Beck’s Sapphire beer.


In today's issue:





 
Privacy Policy (8/15/07) | Terms of Use (4/28/08) | Content Submission Agreement (8/23/07) | Copyright Compliance Policy (8/25/07) | RSS Terms of Use

Copyright © The Daily Iowan, All Rights Reserved.