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10,000 Hours Show picks DJ Earworm

BY NINA EARNEST | MARCH 25, 2011 7:20 AM

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DJ Earworm is coming to the University of Iowa.

The 10,000 Hours Show announced Wednesday the disc jockey — whose real name is Jordan Roseman — is scheduled to perform for the show’s eighth-annual concert event on April 11.

The concert will be followed by a carnival on April 17 in Hubbard Park.

Molly McDonnell, the executive director for the student volunteer organization, said the selection was part of a push to appeal to a wider audience.

“This year, we really wanted to do a DJ because it’s an up-and-coming genre that’s really popular with students of our generation,” she said.

DJ Earworm made the national stage when he became MTV’s resident DJ for the MTV Music Video Awards six years ago. Since 2007, he has become known for his “United State of Pop” mashup collections, which combine each year’s radio hits into one song.

This year, McDonnell said, organization leaders strove to find an artist to satisfy many musical tastes.

Sophomore volunteer Jessica Brown said the idea of a DJ was a fun alternative to last year’s more acoustic performance by Howie Day.

“I feel like it’s somebody that people will recognize,” Brown said.

Since students founded the organization in 2002, such artists as Ben Folds, Guster, Cake, Jack’s Mannequin, OK Go, and Girl Talk have performed for program volunteers who have completed at least 10 service hours.

Students volunteers logged 13,500 hours last year. This year’s numbers are still being compiled before the event, McDonnell said.

Unlike years previous, she said, the general public will be able pay $10 to $15 to see the show; the performance will remain free for volunteers who log at least 10 hours.

Kirkwood sophomore Jessica Hamer, a nonprofit staffer for the organization, said she first became interested in the program when her friend brought her to the concert last year.

“It’s really great volunteering and getting recognized for it, that somebody cares about what you’re doing,” the 19-year-old said.

Brown also said she was moved to volunteer more when she attended last year’s concert and saw students’ level of commitment.

“They still have time to do that, which inspired me to do that even with my schedule being so packed,” Brown said.

McDonnell said attracting new people was one of their goals in opening the event to the public.

“If they come along, if they see us having a good time, maybe they’d want to communicate with us this year,” McDonnell said.


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