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Creativity and diversity helps Quad Cities-based band stand out

BY HANNAH KRAMER | SEPTEMBER 03, 2010 7:20 AM

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Three Years Hollow started in what the members called "an old-school way." Original members Jose Urquiza and Tony Reeves met through a print ad hanging in a music shop.

Seven years later, the band recorded one album, Ascension, in 2008, and focused on getting its sound into the ears of potential fans.

"We are kind of a combination of everything," guitarist Reeves said. "Due to the fact that the members in our band have different [musical] backgrounds, we all have something that kind of completes each other."

The band will perform at 7 p.m. today at Gabe's, 330 E. Washington St. Admission is $5.

Lead vocalist Urquiza and Reeves agreed the way the band has grown comes mostly from experience and from the musical influence they have on each other. The musicians' differing backgrounds also add to their combination of sounds.

The Quad Cities group is starting its sophomore album with the addition of three new members. The band members said they hope fans will enjoy the new album, with the contribution of new members' creative influences.

"A goal for me, due to the fact of how many people expressed how much they loved the first album, is with new sound with new members, I just want to make sure we don't lose touch with our audience," Urquiza said.

The band's audience has grown thanks in large part to Internet radio and social networking sites like Facebook. The members have been able to connect with fans, put out new music, videos, and updates about the music they make.

While Three Years Hollow has played alongside such rock bands as Buckcherry, Puddle of Mud, and Chevelle, its show in Iowa City tonight will be the first as a headliner.

Being on the road is one of the best parts of the group for guitarist and vocalist Luke Sears.

"I think one of our most memorable experiences as a band was making a trip out to LA," he said. "The show wasn't all that great, but the trip itself made the experience."

The members are quite passionate about their music. After the release of the upcoming album, they said they hope to travel and share the new tracks with fans.

"With this next album, I want to be able to push us to a point where we can get on the road and actually see the fans who are buying the album," Urquiza said.

As long as the members accomplish their primary goal for the next album, which is to make it better than the first, they are sure to attract more fans. Gaining more than 400 friends on their Facebook fan page alone since June is a good sign for their potential.

"[Music] is something that's in all of our blood," Reeves said. "We want to be able to do it, and give something to the fans continuously throughout the years, and have the ability [to perform] because of our fans."


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