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Remember When … Trix looked like fruit?

BY TANNER KOOMAR | JUNE 08, 2009 7:26 AM

A place to get nostalgic and reminisce about the popular culture that shaped us into the snarky Arts reporters we are today.

Many of us have fond memories of getting up on Saturday mornings, sitting in front of the TV in our pajamas while our minds gradually disintegrated through cartoon stereotypes, all while enjoying a bowl of a crunchy, fruit-shaped, sugar-coated, puffed-corn cereal called Trix. Two years ago, though, the fun fruit shapes disappeared … to be replaced by suspicious-looking spheres.

Not many people were alarmed, because the cereal’s taste remained exactly the same. Indeed, it never really mattered what piece, or combination of pieces, of Trix you ate — the limes tasted just like the oranges, which tasted just like the grapes, which tasted just like the bananas. And it still turned your milk into the same pink sludge, thick with high-fructose corn syrup (which is nutritionally equivalent to sugar and is just fine in moderation — as long as you aren’t worried about getting diabetes and having your feet fall off). So what’s the big deal?

Tradition is the big deal.

You can’t just up and change the shape of a breakfast cereal. What if all the marshmallows in Lucky Charms were just boring cubes? What 4-year-old would want to eat that? The same principle applies to Trix. There had to be some ulterior motive — what could possibly drive a cereal company to make such a horrible marketing decision?

As it turns out, it’s tradition.

When Trix were first introduced in the ’50s, the cereal pieces came in only three colors: yellow, pink, and orange. And they were round. Only in 1992 did the cereal took on the familiar fruity shapes many of us grew up with. Unfortunately, the company didn’t decide to ditch the maniacal rabbit with an unusual fetish for breakfast cereal. Still, they’re just for kids — and they provide us with a commonality definitive of our generation.


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